Hôtel Swexan Lookbook
Graphic Design
The goal for this project was to create a lookbook for Dallas' Hôtel Swexan that showcased all that they have to offer in an elegant, sophisticated style that matches their brand. Angular, fragmented imagery is thoughtfully arranged to emphasize the idea that each stay at the hotel is precisely tailored to meet the needs of each guest, while still maintaining a clean, minimalist composition. The color palette is composed of navy and gray, with just a touch of gold to reinforce the hotel’s upscale identity. The layered typography adds depth as it guides the viewer through the book.
